In a metro area already served by Whole Foods Market and Trader Joe’s, what does Arizona-based Fresh Thyme Farmers Market bring to the Chicago suburbs?
Among other things, says CEO Chris Sherrell, “a healthy natural and organic shopping experience for great prices and value that the Chicago market does not offer today.”
True to its name, a quarter of Fresh Thyme’s sales are fresh produce, and this newcomer to the evolving Chicago-area grocery market aims to “have the cheapest organic produce prices in the market,” Sherrell says. “But more than just pricing and products, it’s the overall experience. We don’t have the intimidation factor of your big box stores – we certainly don’t have the pricing of the big box stores – but just a friendly, old-fashioned kind of shopping experience.”
PG Editor-in-Chief Jim Dudlicek talks to Sherrell about Fresh Thyme’s ambitious plans to grow the banner in this exclusive video on PG.com.