PG Tech to Honor 6 Grocers at NRF Show
Progressive Grocer Tech will recognize six food retailers for their retail technology achievements with its third annual Technology Innovation Awards presentation to be held during the National Retail Federation Show this week at the Jacob K. Javits Convention Center in New York.
Awards will be presented today at the Stagnito Media booth (# 1128) to six grocers that have leveraged innovative technology to drive specific business solutions. The awards program was sponsored by Toronto-based digital marketing solutions provider Unata.
“The most difficult part of this year’s Technology Innovation Awards program was classifying the winning retailers’ solutions,” said Joseph Tarnowski, editor of PG Tech. “As we move further into an omnichannel world, the lines between brick-and-mortar and digital are becoming increasingly blurred.”
The winners, along with a brief description of their winning solutions, are below. Full coverage of the award-winning implementations is featured in the January issue of Progressive Grocer, which is available at the Stagnito Media booth and online.
The 2014 PG Tech Innovation Award Winners:
Ahold USA/Stop & Shop
Ahold USA’s latest iteration of its Scan It! Mobile enables shoppers to use their personal mobile devices to scan, tally and bag groceries, checkout and receive personalized mobile offers based on their shopping history. Currently available at more than 360 Stop & Shop stores, the solution was developed to streamline the grocery shopping experience with one easy-to-use mobile app.
Albertsons’ Best Road Trip. Ever! was an online and in-store, progressive-prize digital/social engagement campaign where customers create "road trip" stories by captioning sponsor product images and sharing them on social networks in an effort to gain votes for their story.
Brookshire Grocery Co.
Tyler, Texas-based Brookshire Grocery Co. aimed to integrate its promotion planning, creation, forecasting and execution processes to improve promotion effectiveness and profitability. To accomplish this, the grocer developed more accurate promotions and streamlined processes internally and within departments.
Price Chopper Supermarkets
Price Chopper developed smartphone apps for iPhone, Android and iPad that are fully integrated, and function in real time with its pricechopper.com website feature functionality. Coupons are also integrated digitally into the Schenectady, N.Y.-based grocer’s POS when the customer presents a loyalty card.
Raley's Family of Fine Stores
Category: Social Media
Something Extra Try-It is a social advocacy program designed to encourage participants to spread buzz about various Raley’s products and offers via social media platforms.
Sprouts Farmers Markets
Category: Enterprise/Business Intelligence
Sprouts implemented Manthan Systems’ ARC BI platform and Merchandise Analytics software to leverage its Big Data capabilities and meet the reporting needs of sales, labor and margins, and to provide a "single version of the truth" across all stores.