PG Parent, Kantar Partner on Benchmarking Study

Stagnito Business Information + Edgell Communications, parent company of Progressive Grocer, and sister company of the Path to Purchase Institute, will team with research firm Kantar Retail to conduct the 20th edition of the PoweRanking retail benchmarking study.

“We are thrilled to be partnering with Kantar Retail on this year’s PoweRanking,” said Jeffrey Friedman, SVP, brand director at Deerfield, Ill.-based Stagnito + Edgell. “It has been the barometer for performance measurement for CPG manufactures and retailers for our industry, and aligns with our company mission of educating and enhancing our business through collaborative efforts.”

Introduced by Kantar in the U.S. market in 1997, the study annually surveys the nation’s leading retailers and manufacturers to identify best-in-class companies and provide insight as to what distinguishes them across nine measures of the manufacturer-retailer relationship. The survey for this year’s edition just launched, and its results will publish in early November. More than 600 retailers and manufacturers participated in last year’s edition.

To support the study, Stagnito + Edgell will promote the survey through PG and its Convenience Store News and Retail Leader sister brands. Path to Purchase will do the same via its Shopper Marketing brand.

“Like any brand, we are always looking for ways to improve PoweRanking," said Dan Raynak, EVP, strategy and development at Wilton, Conn.-based Kantar Retail. "As we close out our first 20 years and look to the next, we wanted to identify partners who can help us make the insights even better and to help us get those insights out in a broader way.”

To particpate in the study, retailers can click here, while manufacturers can click here.