PFK Hosting Virtual Launch Party

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PFK Hosting Virtual Launch Party


As of Oct. 21 at 9 a.m., conversations with parents and bloggers have begun across all Produce for Kids (PFK) social platforms, the blog and in its online forum to mark the launch of the organization’s updated website. To join in, consumers can use the hashtag #ProduceforKids or visit the blog or forum.

Topics throughout the two-day virtual launch party will include healthy snacks for kids, dealing with picky eaters, incorporating more produce in meals, and creating a nutritious but tasty meal plan. Forum conversation participants have the opportunity to win grocery gift cards while also getting and sharing healthy family-eating tips.

Among the featured activities is an Oct. 22 Twitter party hosted by PFK and members of the PFK Parents on Produce board. Party attendees can connect with parents, bloggers, social influencers and produce companies in a discussion on healthy eating and how the improved website can serve as a healthy eating resource for families.

Additionally, PFK’s media partner, PBS Kids Sprout, is supplying “The Chica Show”-themed gift baskets worth $150 each as giveaways during the Twitter party.

“We encourage the produce industry to participate in the virtual launch party and Twitter party as we spread the healthy eating message and discuss with parents the daily struggles and triumphs of keeping their families healthy,” said Trish James, VP of Orlando, Fla.-based PFK. “Our past Twitter parties have averaged 2.3 million impressions and have opened a gateway for us to connect directly with parents.”

Highlights of the newly redesigned PFK website include Ideal Meals, registered dietitian-approved recipes showcasing produce; the Parents on Produce blog; produce tips; the latest news, and a forum where visitors can swap recipes, tips and other info, as well as receive suggestions from the PFK team.

The organization recently wrapped up its “Healthy Families, Helping Kids” initiative to help fund local health-and-wellness classroom projects via The campaign raised $356,208.50 for Children’s Miracle Network Hospitals and other kids’ charities, bringing total funds raised to date to more than $4.6 million.

Created by Reidsville, Ga.-based Shuman Produce in 2002, PFK is a philanthropically based organization that unites produce industry to educate consumers on healthy eating with fresh produce and raises funds for local children’s nonprofit organizations.