Perrier to Unveil Warhol-inspired Bottles
This summer, Perrier Sparkling Natural Mineral Water will pay tribute to Andy Warhol with a series of limited-edition bottles inspired by the legendary pop artist. Warhol once created a series of Perrier screen prints that will be replicated on specially-designed Perrier bottles available wherever the brand is sold.
The bottles, which will feature four different label designs and seven different Warhol inspirations, including some of his most famous quotes, will be available beginning June 24, 2013.
“Warhol’s creativity and eccentricity are a great fit with Perrier’s brand personality so this was a natural way to bring the two together,” said Gauthier Gay, International Brands Group Marketing Manager. “Perrier has a long tradition of involvement in the arts so this is a fitting tribute in celebration of our 150th anniversary.”
In addition to the limited-edition Warhol bottles, Perrier is also offering the chance to win an original Andy Warhol work of art as part of the “Take Home a Warhol” sweepstakes. From June 24 through Sept. 30, 2013, consumers can enter online to win “Space Fruit: Lemons,” an original screen print work created by Warhol in 1978.
“The Andy Warhol Foundation is delighted to partner with Perrier to commemorate 150 years of inspiration and originality by celebrating Warhol’s bold portraits of Perrier from 1983,” said Michael Hermann, director of Licensing. “Warhol’s inventive, open-minded spirit lives on through this unique and authentic project which will contribute generously to the foundation’s endowment from which it distributes grants in support of the visual arts.”