Peapod, Skinnytaste Join Forces
Online grocer Peapod has teamed up with Skinnytaste blogger and cookbook author Gina Homolka to create the Skinnytaste by Peapod Chicken Cacciatore Meal Kit, complete with pre-measured and pre-cut ingredients. The exclusive partnership also allows Peapod customers access to recipes from Homolka’s new book, “Skinnytaste Fast and Slow,” on the FromthePod.com recipe hub. All of the recipes are shoppable, meaning that customers can fill their Peapod carts with the ingredients for at-home delivery.
“Gina is at the forefront of the digital food community and was a natural choice for Peapod to collaborate with on content creation and product development,” said Tony Stallone, VP of merchandising for Peapod, an Ahold USA company. “We’re viewed as a solution to help our customers get a delicious dinner on the table. We understand this takes more than just groceries and that’s why we have created one-click, ready-to-cook meal kits; a library of shoppable recipes; and quick how-to videos. Gina is an expert in recipe creation and solving mealtime challenges.”
“Many of my readers already shop on Peapod and enjoy the convenience of grocery delivery,” added Homolka. “Removing the chore of grocery shopping is one less barrier to cooking at home and having fun in the kitchen.”
Skokie, Ill.-based Peapod serves 24 U.S. markets throughout Illinois, Wisconsin, Indiana, Maryland, District of Columbia, Virginia, Massachusetts, Connecticut, Rhode Island, New Hampshire, New York, New Jersey and Pennsylvania.