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Peapod, Conagra Team on Meal Kits

Online grocer Peapod has introduced three meal kits created with Frontera, the gourmet Mexican food line developed by celebrity chef Rick Bayless and Conagra Brands. The new kits, which contain pre-measured, pre-cut and pre-washed ingredients for meals made in 30 minutes or under, are the latest additions to Peapod’s rapidly growing collection of such items.

Now available in Chicago and expanding to other markets this summer, are Grouper with Tomatillo-Avocado Sauce, Ancient Grain Chorizo Cazuela, and Sweet + Savory Pork Tacos. All are offered at family-friendly prices with no subscription required, and come in four- to six-serving size options.

“Peapod prides itself at providing real solutions for its customers, from the convenience of reliable grocery delivery to creating stress-free one pot meals,” said Tony Stallone, VP of merchandising for Skokie, Ill.-based Peapod. “Working with partners like Conagra is really helping us fill a need with busy consumers, and we’re seeing that firsthand in our sales data. Not only are kits tremendously popular with some of our most loyal shoppers, but they also seem to be attracting new fans.”

“The Frontera brand is a staple for any home that loves contemporary and bold Mexican recipes,” noted said Dale Clemiss, SVP gourmet food group at Chicago-based Conagra. “By partnering with Peapod on these meal kits, we’re helping consumers prepare a homemade meal with fresh ingredients that can be made in a matter of minutes, yet still delivers an authentic Mexican experience.”

According to Peapod, sales for its kits have skyrocketed by more than 250 percent in the past year.

Among retailers, Cincinnati-based Kroger is the latest to debut its own meal kits.

An Ahold USA company, Peapod is available in 24 metro markets across New York, New Jersey, Connecticut, Rhode Island, Massachusetts, New Hampshire, Illinois, Wisconsin, Indiana, Pennsylvania, Maryland, Virginia and Washington, D.C. It delivers to homes and business alike, and has more than 200 pickup points.

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