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PBH Vaults Green Giant Fresh to Role Model

In light of its efforts that helped contribute to an increase in fruit and vegetable consumption and its support of the Fruits & Veggies–More Matters brand and national health campaign, Green Giant Fresh has been named a 2015 Role Model by Produce for Better Health (PBH).

"The nutritional features and benefits of our premium fresh vegetables are a natural part of our messaging," said VP of Marketing Jennifer Fancher. "But we also feel a great responsibility to help consumers understand the versatility of vegetables and the easy swaps that can be made to improve the overall nutritional value of dishes while eliminating some fat, calories and starches.”

To help today's label-reading consumers who are eager to learn more about what they’re eating and serving to their children, and how it will affect their overall health, Green Giant Fresh provides usage ideas and recipes for its different vegetables, value-added products and vegetable blends via on-pack information and recipes.

“Providing preparation suggestions and tips is an important step for us in continually innovating healthful products," added Fancher, "and we always encourage our consumers to be imaginative and create their own in-home culinary masterpieces with our peeled, cut, chopped or prepared products that help eliminate prep, mess and clean up."

Green Giant Fresh is an industry-leading produce supplier with more than 300 branded items, and offerings in the top 25 vegetable categories. Green Giant Fresh is the only fresh produce brand featuring Box Tops for Education clips – an important earnings program that benefits America’s K-8 schools. Box Tops clips can be found on more than 200 of their products, and as of 2016 Green Giant Fresh has contributed $1.5 million to this worthy cause. Green Giant Fresh is managed by Growers Express, LLC.


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