Paul Osinski Joins Salient as Senior VP, Sales

Salient Management Co., Horseheads, N.Y., announced that Paul Osinski, a 30-year veteran of the retail industry, joined the company as senior vice president, commercial sales covering the retail, manufacturing, CPG, wholesaling and direct-store-delivery industries. Osinski reports directly to Guy Amisano, Salient’s chairman and CEO.

Prior to joining Salient, Osinski was an independent consultant helping innovative companies enter the retail trade. Before that, Salient said, he spent 23 years with Stamford, Conn.-based Daymon Worldwide, the world’s largest private brand sales and marketing company, eventually serving as senior vice president. As a member of Daymon’s senior management team, he oversaw the company’s business at Kroger, Wegmans, Dollar General, Advance Auto, Pathmark, Sears/Kmart, 7-Eleven and Office Depot. Osinski started his career at Wegmans Food Markets in Rochester, N.Y.

“Paul has a deep, deep understanding of supply chain economics — from materials sourcing all the way through point of sale,” Amisano said. “He is ideally qualified to help our clients identify potential value add opportunities and leverage their own resources to capitalize on those opportunities.”

Salient offers companies a “unique business solution designed to evaluate process behaviors rapidly, eliminate waste and optimize outcomes continuously.” Drawing on diverse data from multiple sources — both transactional and non-transactional — the “technology measures how business activity creates value, quality, financial efficiency and economic productivity,” Salient said, “while its graphical user interface eliminates barriers that have traditionally kept managers from using this knowledge for continuous process improvement.”

“Retailers, wholesalers and manufacturers today are faced with myriad competitive challenges such as channel blurring, SKU rationalization, price optimization to name a few,” says Osinski. “On top of that they are drawing from a consumer and customer population that is becoming more and more demanding and discerning. They want value but not at the expense of quality. They want choices but not at the expense of convenience. They all have to become more productive and efficient in what they produce and stock and how they sell. That’s exactly what Salient helps them do.”