SoupMan Inc.’s Original SoupMan plans to debut its shelf-stable eco-friendly carton soups in early June with a launch at H-E-B supermarkets in Texas.
“We are proud to have H-E-B to be the first ever to carry our soups in grocery, as they are a leader in the soup category focusing on quality and taste,” said Arnold Casale, CEO of SoupMan Inc. “We are grateful to debut our brand new eco-friendly cartons as H-E-B is one of the nation’s top supermarkets.”
SoupMan’s new shelf-stable carton soups enable The Original SoupMan soups to be in the main soup aisle along with Campbell’s and Progresso soups, where more than $6 billion in annual soup purchases occur, allowing soup aficionados nationwide to enjoy the same innovative flavors that have made the New York City flagship storefront a soup mecca since 1984.
The shelf-stable soups will initially be available in Lobster Bisque, Chicken Noodle, Lentil and Tomato Bisque. Suggested retail price is $3.79 to $3.99 for a two-serving, 17.3-ounce package.
In 1984, The Original SoupMan opened its doors at 55th Street and 8th Avenue in Manhattan. NBA star Shaquille O’Neal is an equity partner in the company.