Original SoupMan to Debut at H-E-B

SoupMan Inc.’s Original SoupMan plans to debut its shelf-stable eco-friendly carton soups in early June with a launch at H-E-B supermarkets in Texas.

“We are proud to have H-E-B to be the first ever to carry our soups in grocery, as they are a leader in the soup category focusing on quality and taste,” said Arnold Casale, CEO of SoupMan Inc. “We are grateful to debut our brand new eco-friendly cartons as H-E-B is one of the nation’s top supermarkets.”

SoupMan’s new shelf-stable carton soups enable The Original SoupMan soups to be in the main soup aisle along with Campbell’s and Progresso soups, where more than $6 billion in annual soup purchases occur, allowing soup aficionados nationwide to enjoy the same innovative flavors that have made the New York City flagship storefront a soup mecca since 1984.

The shelf-stable soups will initially be available in Lobster Bisque, Chicken Noodle, Lentil and Tomato Bisque. Suggested retail price is $3.79 to $3.99 for a two-serving, 17.3-ounce package.

Operating 337 retail stores in Texas and northern Mexico, H-E-B was named Retailer of the Year in 2010 by Progressive Grocer.

In 1984, The Original SoupMan opened its doors at 55th Street and 8th Avenue in Manhattan. NBA star Shaquille O’Neal is an equity partner in the company.