ORGANIC/NATURAL: Silk Updates Product Portfolio

Silk, the best-selling soymilk brand in the United States, is rolling out changes to its product lineup that it hopes will reinforce its commitment to sourcing soybeans for all Silk SKUs from North America. Silk Unsweetened will now be offered as an organic-only option, instead of its current offering of both natural and organic choices. Additionally, Original will be available in organic and natural options, and Vanilla will come in organic and natural varieties.

“We are proud to make a change that allows us to continue sourcing beans from North America,” says Craig Shiesley, VP for Silk, a brand of Broomfield, Colo.-based WhiteWave Foods. “At the same time, it’s exciting to continue offering organic options to consumers who want them.”

In January 2009, Silk, which launched in 1996, grew its line of natural soymilk based on consumer demand for a more affordable line of soymilk made with domestically sourced beans. This change enabled the brand to keep providing soymilk options that meet a variety of consumer needs, while manufacturing products that are 100 percent non-GMO and meet Silk’s robust quality standards.

Moreover, in line with the brand’s dedication to responsible sourcing, Silk will continue its relationship with Conservation International to further develop the brand’s Soybean Sourcing and Production Guidelines. Silk has additionally formed a partnership with the Non-GMO Project, a third-party auditing program, to bolster the brand’s existing GMO testing protocols.
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