NPA’s Membership Surge

The Natural Products Association (NPA) is experiencing major growth in natural products retail membership. More than 75 retailers have joined NPA in just the past two months. The Washington-based trade association represents small independent retailers to large chains.

Dozens of retailers have joined NPA as part of a special outreach program to attend NPA MarketPlace 2012, the natural and healthy lifestyle products trade show that’s June 14-16 at the Sands Convention Center in Las Vegas.

An added draw, NPA recently teamed up with a comprehensive general liability and property insurance provider to expand NPA membership to retailers that sign up for insurance benefits.

“NPA is the only trade association that brings together industry retailers and product manufacturers. As a retailer myself, I know how important NPA has been to my business,” said Jeff Wright, president of NPA. “NPA offers a wide range of money-saving programs, but most importantly, we advocate for retailers with Congress and regulatory agencies. By standing together, we can fight adverse legislation and regulations that impact our ability to have access to the products that our customers love to use.”

The increase in membership is the result of a membership marketing plan that began six months ago.

“NPA has implemented a solid plan for membership marketing during the past six months. We are pleased to see our efforts are successful and we are moving in the right direction,” said Kim Dresser, vice president of membership and communications. “NPA will continue to focus on building our membership base and letting natural products retailers know how NPA can benefit their business.”

NPA is a nonprofit association dedicated to the natural products industry, representing retailers, manufacturers, wholesalers and distributors of natural products.