Whole Foods Plans Food-holiday Events Throughout 2017

Whole Foods Market has announced plans to celebrate at least one food holiday per month in 2017, offering special events and savings to customers during each one.

On National Cheese Lovers Day, which takes place Jan. 20, Whole Foods will host sampling events in all stores, where shoppers can taste Le Gruyere Reserve and Cypress Grove Humboldt Fog, as well as a local selection or two. The following week, the Austin, Texas-based natural grocer is celebrating National Green Juice Day with $2 off any large made-in-house smoothie or juice between Jan. 25 and 31.The discount is available through a digital coupon on the Whole Foods Market mobile app.

This year’s monthly offers, which will be announced a week before each date, build on Whole Foods’ past food holiday celebrations, including 25-cent coffee on National Coffee Day, discounted bakery pies and pizzas for National Pi Day, 25-cent cookies on National Cookie Day, and a sale on organic cheese for last year’s National Cheese Lovers Day. In 2017, shoppers can expect a mix of past favorites and new celebrations.

“Whole Foods Market is all about sharing the love and joy of food, so we are thrilled to do just that with fun holidays throughout 2017,” said David Lannon, global VP of operations for Whole Foods. “Customers can expect the same great offers they love in stores, as well as fun surprises and celebrations on our social media channels all year long.”