Nielsen and RetailNext, a leader in retail analytics for brick-and-mortar stores, have formed a strategic alliance that will bring RetailNext proprietary technology on in-store analytics to Nielsen’s retail client base, including grocery, mass, drug, convenience and dollar stores.
Being RetailNext’s preferred go-to market provider, Nielsen’s retail channels will extend its commitment to bring innovative and performance-driven capabilities to their retail clients while allowing RetailNext to expand in important CPG retail channels.
Using cameras and mobile-based technologies to provide comprehensive measurements of shopper activities in-store, RetailNext aims to deliver a distinct opportunity to measure all aspects of the brick-and-mortar shopping experience. By combining RetailNext technology with Nielsen’s sales performance, promotion, pricing, merchandising and assortment information, retailers and manufacturers will be able to understand shopper behavior, and ultimately advance sales and shopper loyalty.
The partner alliance between Nielsen an RetailNext can also be used on a more granular level to enable retailers and their brand suppliers to gauge the real world impact of changes to their store, aisle and category layout.
“As we continue to deepen our relationships with our broad base of CPG retailers, we are committed to collaborating with the best in the industry to bring impactful solutions to retailers and help them grow their business,” said Pat Dodd, president of global retail, Nielsen. “We are excited about the opportunity to share RetailNext’s advanced technology solutions with them and believe this collaboration will be a game-changer for the industry.”
Added Alexei Agratchev, CEO and co-founder of RetailNext: “Given Nielsen’s leadership in the marketplace and their extensive evaluation process, to be chosen to collaborate with them is a real validation of RetailNext’s innovative capabilities." By deepening the relationship, Agratchev added that "the combined power of Nielsen’s long-established data streams with RetailNext’s rich insight into in-store shopper activity [will] deliver a unique value proposition to clients of both firms.”