N.H. Grocer Sully's Adds e-Commerce Platform

Sully’s Superette, an Associate Grocers of New England (AGNE) -owned New Hampshire grocer with two stores, in Goffstown and Allenstown, has partnered with Ithaca, N.Y.-based e-commerce technology provider Rosie to provide online grocery shopping services at both of its locations.

The new service, Sully’s Express Lane, allows customers to place their orders using the Rosie app for curbside pickup of groceries, seven days a week. The partnership marks Rosie’s first stores in New Hampshire.

For a $6 fee and $30 minimum order, customers place and pay for their orders online. A personal trained shopper then selects the items in the store, which are kept at the appropriate temperature until the prescheduled curbside pickup time.

“Not only will this partnership with Rosie help us to better serve our current customers, but it will also expand our customer base to include consumers that wouldn’t normally shop at Sully’s because of their current shopping habits,” said Michael Violette, president and CEO of Pembroke, N.H.-based AGNE.