Newcastle Unveils Bombshell Pale Blond Ale
Newcastle, the “No Bollocks” beer brand of White Plains, N.Y.-based Heineken USA, has unveiled its limited edition Newcastle Bombshell pale blond ale, available nationwide through July 2013.
Newcastle Bombshell is an English-style blonde ale that offers a floral hop aroma, a balanced and bittersweet flavor with toasted biscuit notes and a smooth clean finish with hints of caramel sweetness. Brewed with a combination of Cascade, Hellertau and Northdown hops, Newcastle Bombshell has an alcohol by volume (ABV) of 4.4 percent with 28 International Bittering Units (IBUs).
“An Englishman’s first love will always be his brown ale, but now he can have a summer fling with a beautiful blonde,” said Charles van Es, brand director, Newcastle Brown Ale. “With its golden ale color, light aroma and silky smooth finish, Newcastle Bombshell is a real British beauty worth waiting for, with a label as alluring as the beer inside.”
To support the release of its Bombshell pale blond ale, Newcastle is rolling out a series of consumer sampling events across the country and will also unveil a new TV spot called “Bombshell,” the latest asset in the brand’s No Bollocks 2013 marketing campaign.
Newcastle Bombshell is available nationally in 6-bottle and 12-bottle packs priced comparably to Newcastle Brown Ale and may also be found on draught in most markets.
Heineken USA, a subsidiary of Heineken International BV, imports a variety of European brands into the U.S., including Heineken Lager, Heineken Light, Amstel Light, Newcastle Brown Ale and Strongbow cider.