Newcastle Rolls Out Caley Amber Ale
Newcastle Brown Ale’s third limited-edition variety pack brewed in partnership with sister brewery Caledonian includes a brand-new variety. Available at retail since May, the Variety Pack Best of Britain Batch #3 features the brand’s new Caley Amber Ale, together with returning limited-edition brews Newcastle British Pale Ale and flagship Newcastle Brown Ale.
“During the summer, when social gatherings and outdoor celebrations are in full swing, variety packs offer something for all tastes,” noted Brand Director Priscilla Dohnert. “Our Best of Britain Batch #3 gives shoppers a combination of bigger, bolder beers that they can experiment with, and also offers the smooth and full-flavored Newcastle Brown Ale that they already love. This pack gives retailers the opportunity to tap into shoppers’ desire to experiment and offer something for everyone.”
Newcastle Caley Amber Ale (6.5 percent ABV, 26 IBUs) is a golden-amber ale with a sweet malt and raisin aroma, molasses, malt, fruit and spice flavor, and mellow vanilla but warming, chocolate and tangy finish.
Core brands imported into the United States by White Plains, N.Y.-based Heineken USA Inc., a subsidiary of Heineken NV, are Heineken, the Dos Equis franchise, the Tecate franchise and Strongbow Hard Apple Ciders. Heineken USA also imports the Amstel Light, Newcastle Brown Ale, Red Stripe, Sol, Indio, Carta Blanca and Bohemia brands.