New Smartphone App Takes the Guesswork out of Food Labels

Honest Label Foods, LLC, has launched a new smartphone application that enables consumers using iPhone or Android-based mobile devices to scan the barcodes of food products to receive nutritional information based on customized settings, such as alerting the user to potential allergens.

Called the Honest Label Foods Scanner, the application allows shoppers to quickly identify products made with ingredients they want to avoid. It lists daily values based on a user’s personal needs rather than an arbitrary serving size, making it ideal for consumers with specific dietary needs.

“The Honest Label Foods Scanner is a one-of-a-kind application that provides consumers with instant clarity on food labels,” said Taylor Ernst, CEO of Honest Label Foods. “Traditional food labels can often be confusing and misleading, but now with Honest Label Foods, shoppers can find the best products for their lifestyle needs right away without tediously reading every label. I’m dedicated to empowering shoppers with information that will assist them in making healthier and more informed decisions in the grocery store. I’m also teaming up with food manufacturers to provide a service that promotes transparency and improvements in the food labeling industry.”

The Honest Label application was developed to help users take the guesswork out of healthy eating by instantly providing accurate nutritional information on foods commonly found in the supermarket. Through it, users are able to customize their preferences by highlighting ingredients they want to avoid, a particularly helpful feature for those with specialized or restricted diets. Users can also adjust the FDA daily recommendation for calories and other nutritional guidelines to fit their own personal requirements.

To use the Honest Label Foods Scanner, shoppers scan a product’s barcode using the smartphone’s camera. The application will provide an easy-to-read digital label so shoppers can immediately see if a product contains any ingredients they’re trying to avoid, as well as how it fits into their personal daily requirements, according to Honest Label.

The Honest Label Foods Scanner is available for free through the iTunes Store and Android App Market.

For more information, visit www.HonestLabelFoods.com.