New Save Mart Shelf Tags Help Consumers Shop Healthy on a Budget
The stores of Save Mart Supermarkets, including Lucky, Save Mart, and S-Mart Foods, have introduced a new shelf tag program to assist customers in making better informed purchases.
The shelf tags from Little Rock, Ark.-based Vestcom, are designed to enable customers to easily shop and compare. Included in the new tag program, Save Mart has launched the Nutrition ID program, where shelf tags now identify if a product is organic, gluten free, a good source of calcium or vitamins C and A, and/or wholegrain, plus many more nutritional attributes.
This program leverages Vestcom’s in-store nutrition marketing program, which was developed in accordance with U.S. Food and Drug Administration (USDA) guidelines.
According to Save Mart, the new tags will give its shoppers all the information they need to stay within their budgets while also planning healthy, nutritious meals. “Most Americans have a very busy lifestyle so we are doing everything we can to enhance their shopping experience and make it easy and enjoyable,” the company said.
Modesto, Calif.-based Save Mart Supermarkets operates 232 stores throughout Northern California and Northern Nevada under the Save Mart, S-Mart Foods, Lucky, Maxx Value Foods, and FoodMaxx banners.