New Nielsen Connected System Syncs Resources, Business

At its CoNEXTions Conference, taking place June 26-28 in Los Angeles, Schaumburg, Ill.-based market research firm Nielsen unveiled its Connected System, designed with and for a broad range of decision-makers across CPG and retail companies to foster collaboration, align organizations and achieve sustained, profitable growth.

The system is said to be the industry’s first truly open, cloud-based and highly scalable technology platform that encompasses the widest range of data, analytics and role-based applications from Nielsen and an expanding group of connected partners. The system delivers actionable, coordinated decision-making, aligning organizations around what’s happening with their businesses, pinpointing the drivers of performance, and identifying actions to drive growth.

“For more than 90 years, we’ve maintained our position as a global measurement leader by responding to market changes and client challenges with resolve and innovation,” said Steve Hasker, global president and COO at Nielsen. “Continuing that tradition, the Nielsen Connected System is the next generation of interconnectivity. This is a direct response to the changes and shifts happening in the CPG and retail industry. Now more than ever, the industry needs new tools to help align businesses to the right resources to create forward momentum through data-fueled decisions and analytics.”

Starting with Nielsen’s Watch and Buy measurement – inclusive of retail point-of-sale, consumer, ecommerce, fresh food and cross-platform media data – the system integrates with first- and third-party data sets, including data from clients and Nielsen’s Connected Partner Program. Nielsen’s reference data powers the system to make integration across data sources and countries simple. Within the platform, data sets can be easily extracted via application program interfaces (APIs) and connectors, allowing clients to extract the data they need to fit their own technology strategy.

Within the Nielsen Connected System, a new class of visual and intuitive applications will also be launched to the marketplace. The Connected System’s business intelligence apps, designed for decision-makers across a number of functions within the organization, will help companies diagnose what’s happening and why within their own business. These continuously updated and embedded apps, developed based on user input to cater to the needs of different roles, will help retailers and manufacturers get a quick and accurate read on the state of the business, align on a common view, and foster collaboration for growth.

Additionally, planning, simulation and activation applications are a core component of the system to help answer the question, “What’s next?” Across innovation, assortment, price and promotion, media, and beyond, Nielsen’s connected applications will help CPGs and retailers plan, simulate and identify opportunities, address business problem,s and power the right actions and solutions for everyday decisions, and long-term planning.

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