New Look for a Traditional Product

Wyke Farms, the United Kingdom’s largest independent cheese producer and milk processor, has unveiled a new line of redesigned, resealable packaging for its range of award-winning farmhouse cheddar. Featuring a zip-lock seal for functionality as well as contemporary colored labels bearing a picturesque landscape of the company’s Somerset farm, the new packaging represents “a modern approach for preserving the delicate flavor and texture of an otherwise traditional mature and vintage cheddar,” according to Richard Clothier, third-generation family member and managing director at Wyke Farms. To learn more, contact Tom Slattery of Global Sales & Marketing at [email protected] or 973-256-8000, or visit www.wykefarms.com.