NCBA Names New CEO

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NCBA Names New CEO

The National Cattlemen's Beef Association (NCBA) named Forrest L. Roberts as its new chief executive. Roberts, 42, will assume his new duties on Jan. 20.

Roberts grew up on a family-owned, diversified livestock operation in Uvalde, Texas. He worked side by side with his family when the operation expanded to include a retail meat market for "locally grown, corn-fed" beef and pork. Forrest went on to earn a bachelor's degree in Animal Science from Texas A&M University and an MBA from University of North Carolina.

Roberts has held several marketing and sales positions in two animal health companies. He started with Upjohn Animal Health in 1992, and he remained with the company through its two mergers to Pharmacia Animal Health and later Pfizer Animal Health. In 2004, he left Pfizer to join Elanco Animal Health, where he most recently served as marketing manager for Elanco's beef business unit.
The search for NCBA's next CEO was competitive, attracting more than 70 applicants. A 12-member producer committee reviewed the applicants, interviewed several candidates and selected two among the 70 for the NCBA's officers to consider.

In addition to his agriculture and beef business experience, Roberts has served in several volunteer positions in the NCBA. He has been a member of the NCBA's executive committee, board of directors, Allied Industry Council, Long-Range Planning Committee and the National Cattlemen's Foundation board of trustees.

Terry Stokes stepped down as NCBA's CEO in September, after serving in the role for nearly seven years. Stokes has stayed on in the role during the search and will work with Roberts through the end of January to ensure a seamless transition.