Naturipe Farms Launches Tool-rich Website, Social Media Engagement
Berry-growing partnership Naturipe Farms LLC has officially launched its enhanced website as an information hub for all things “berry.” Bringing the Naturipe brand to life, the site offers recipes devised by experts, as well as the “Berry Bulletin,” a continually updated news feed from the Internet. Additionally, the “Season’s Peak” section focuses on seasonal priority, promotional events and other news.
By spotlighting berries, farms and growers, Naples, Fla.-based Naturipe aims to give consumers a better view of the people, products and passion that make up its business. In aid of that goal, readers can visit the “Field Notes Blog” for current entries from the growers themselves on such topics as sustainability, notes from the field, and product information.
The “Grower’s Pick” section enables growers to share their favorite recipes for strawberries, blueberries, raspberries, blackberries, cranberries and more. The site also features a tool that highlights recipes by daypart.
“Consumers tell us that they would like to have recipe ideas and usage tips based on their growing needs for fresh fruit at breakfast, lunch, dinner, snacks and dessert,” noted Naturipe EVP marketing Robert Verloop. “We’ve addressed this need by adding a ‘slider’ that goes from sunrise to sunset and provides daypart-appropriate recipe suggestions.”
To provide visitors with even more berry recipes, Naturipe has partnered with FOODILY, the world’s largest recipe network, which collects recipes from across the Web.
The brand is also devoted to engaging with customers on Facebook, Twitter, YouTube and Pinterest to disseminate product information and usage tips to consumers, thereby promoting interaction with growers by allowing consumers to ask questions and post their own berry pictures and comments.
In the coming weeks and months, Naturipe plans to introduce even more innovative products and partnerships.