Natural Light Beer Gets New Look
Anheuser-Busch Companies Inc. (A-B), a St. Louis-based subsidiary of multinational beverage company Anheuser-Busch InBev SA/NV, is rolling out its Natural Light beer in new packaging throughout August, marking the brand's first packaging refresh since 2010 and sixth design since the brand launched in 1977.
Already available in some stores, the redesigned packaging preserves the brand's signature red, white and blue look while making graphics cleaner, brighter and more eye-catching on shelves to attract new drinkers. A-B increased the size of its logo to celebrate its heritage, and added the “Brewed in America” tagline for the first time.
The revamp provided a crisp, new design without drastically altering the look, ensuring the can is still identifiable on shelves for loyal drinkers.