MyWebGrocer Partners With itemMaster

MyWebGrocer Inc. and itemMaster, LLC have entered into a partnership that will provide MyWebGrocer's retailer clients with access to itemMaster's high quality product images and data for use in their digital circulars, online shopping, mobile applications, and ad networks.

Previously, individual retailers paid for access to high quality product images and data. MyWebGrocer clients will now have free access to itemMaster's product images and a greater depth of information as demanded by today's consumers.

"ItemMaster provides us with an additional source for data and images without incurring additional costs,” said Tim Kenney, COO at Skokie, Ill.-based MyWebGrocer. “It has created the exchange where manufacturers can provide us and the retailers with the highest quality, manufacturer-approved images and data. The Web based platform provided by itemMaster ensures we have access to current information."

itemMaster was invented by Thomas Parkinson, the co-founder of online grocery delivery service Peapod, and provides four key elements of manufacturer products: "glamour shots" for circulars, planogram images for shelf management, e-commerce images, and complete product package data including nutrition and ingredient information.

MyWebGrocer was developed to drive digital connections between consumers, grocery retailers, and consumer packaged goods brands. It creates and manages digital solutions for clients including websites, digital media, online circulars, email marketing initiatives, mobile applications, social media strategies, and customer acquisition programs.