Mrs. Freshley’s to Launch Sampling Tour

Mrs. Freshley’s, the line of snack cakes and pastries from Flowers Foods, is launching its first-ever snack cake sampling tour, set to launch in the Indianapolis and St. Louis area on May 24, 2013.

The “Fresh Sample Series” crew will be making pit stops at Kroger, Speedway, Quik Trip and Huck’s store locations, handing out popular sweet treats, coupons and prizes.

Following the recent debut of Mrs. Freshley’s new packaging and logo, the brand is eager to get the word out. The Fresh Sample Series crew will be sampling four Mrs. Freshley’s favorites: Dreamies, Honey Buns, Sugar Donuts and Oatmeal Creme Cookies.

The crew will be distributing coupons for free Mrs. Freshley’s snacks, allowing consumers to select from the more than 50 different Mrs. Freshley’s snack cakes and pastries available in stores. Sample Series attendees will also have the opportunity to win a $50 gas card at each pit stop.

“This is a very exciting time for Mrs. Freshley’s – embarking on our first sample tour, celebrating our new logo and look, and bringing Mrs. Freshley’s to life,” said Meredith Butler, brand manager. “We’re looking forward to meeting loyal Mrs. Freshley’s fans and introducing our delicious snack cakes to new customers.”

Mrs. Freshley’s “Fresh Sample Series”


Friday, May 24:

7:45 a.m. – 10:30 a.m. Speedway, 2242 N. State St., Greenfield
2:15 a.m. – 6:15 p.m. Kroger, 5781 Crawfordsville Road, Indianapolis

Saturday, May 25:

9 a.m. – 12 p.m. Speedway, 4380 W. 38th St., Indianapolis
**Live Radio Remote with four chances to win tickets to the Indy 500
2:30 p.m. – 6 p.m. Kroger 3100 Meridian Park Drive, Greenwood

Sunday, May 26:

9 a.m. – 12 p.m. Speedway, 3350 N. Georgetown Road, Indianapolis
2:30 p.m. – 6 p.m. Kroger, 7101 E. Tenth St., Indianapolis

Monday, May 27:

7:45 a.m. – 10:30 a.m. Speedway, 2045 N. Riley Highway, Shelbyville
2:15 p.m. – 6:15 p.m. Kroger, 11101 Pendleton Pike, Indianapolis

St. Louis

Thursday, May 30:

7:45 a.m. – 10:30 a.m. QuikTrip, 6900 Gravois Ave., St. Louis
2:15 p.m. – 6:15 p.m. Huck's, 2875 S. Peters Road, St. Peters

Friday, May 31:

7:45 a.m. – 10:30 a.m. QuikTrip, 6805 N. Hanley Road, Berkeley
2:15 p.m. – 6:15 p.m. Huck's 3500 Patterson Road, St. Florissant

Saturday, June 1:

9 a.m. – 12 p.m. QuikTrip 801 Belleau Creek Road, O'Fallon
2:30 p.m. – 6 p.m. Huck's 9038 Natural Bridge Road, Belridge

Sunday, June 2:

9 a.m. – 12 p.m. QuikTrip 9951 Big Bend Blvd., Oakland
2:30 p.m. – 6 p.m. Huck’s 3700 Jeffco Blvd., Arnold


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