Morrisons Moves to Drive Competitive and Customer-facing Priorities


U.K.-based Wm Morrison Supermarkets PLC and Precima, a retail consulting and analytics firm specializing in shopper insights and customer-centric solutions, have signed a new multi-year agreement. Under the terms of the agreement, Precima will work with the retailer to listen and respond to what customers want from Morrisons.

“We listen hard to our customers and respond quickly wherever possible. We look forward to working with Precima  so that we can improve the shopping trip for our customers,” said Andy Atkinson, group marketing and customer director of Morrisons.

Brian Ross, president of Precima, said, “We have a unique ability to translate customer insights into truly differentiated and compelling marketing, trading and supplier solutions that drive noteworthy results. We’re eager to put our passion and expertise to work and we are confident that it will make a valuable contribution to Morrisons.” 

Precima assists mid-to-large size businesses such as grocers with thousands of SKUs of products  in improving their competitive position across all facets of planning and operations from pricing optimization, promotional planning, assortment optimization, targeted marketing and supplier collaboration.

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