Mondelez Rolls Out SmartLabel App
Mondelez International has launched one of the first sponsored SmartLabel apps, making in-store, on-the-spot access to detailed product information for many of its U.S. snacking products possible from smartphones.
More than 1,100 products across the U.S. snack product portfolio – biscuits, crackers, cookies, chocolate, gum and candy – are now searchable through the new SmartLabel Sponsored by Mondelez International app as well as online.
The new app is part of the company’s ongoing commitment to the SmartLabel initiative with the Grocery Manufacturers Association, the Washington, D.C.-based trade organization representing the world’s leading food, beverage and consumer product companies and associated partners. The app enables consumers to quickly scan a product’s QR code or UPC code and go directly to a database of product pages that contain detailed information, including ingredients, nutrition facts and allergens. The app is free and can be downloaded from the iOS and Android app stores.
“With SmartLabel, Mondelez International is demonstrating our commitment to consumers’ focus on well being,” said Naomi Rosenfeld, the company's marketing director, well-being strategy, North America. “We moved quickly to bring our SmartLabel app to market to help empower consumers to make better, more informed choices. We’ve made great strides in product renovation and innovation that offer consumers better ingredients and more clarity about the foods they enjoy. SmartLabel gives us an opportunity to meet consumers’ desire for clear access to information about the products we sell.”
The company’s products across many of its U.S. snack brands feature SmartLabel, including Oreo and Chips Ahoy cookies, Ritz and Triscuit crackers, BelVita breakfast biscuits, Green & Black chocolate, and Trident gum.
Deerfield, Ill.-based Mondelez International is one of the first companies that signed on to SmartLabel following the initiative's launch in December 2015, and is now one of the first companies to launch a sponsored SmartLabel app.