Mobile Apps Provide Even More Customer Interaction

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Mobile Apps Provide Even More Customer Interaction

By Bob Ingram - 01/18/2011

In the hustle and clamor to predict foodservice trends for this new year, let’s not forget the use and development of mobile applications for iPhone, iPad, Android, Palm, Blackberry, Nokia, and Windows -- all operating systems whose use by consumers is on a steady rise – so advise foodservice equipment supplier and advisor Nordon.

Big foodservice industry players like Culver’s, Subway, Domino’s Pizza, Pizza Hut, Baja Fresh, California Pizza kitchen, Carrabba’s Italian Grill, Outback Steakhouse, Starbucks Coffee, Food Lion, Safeway, and Kroger already use mobile applications, while Papa John’s Pizza has mobile application software in development. Smaller players, like privately-owned small chains, diners, and restaurants are joining the mobile marketing club.

Food-related mobile application interactive tips include:

• Weekly specials
• Recipes
• Menus
• Comments
• Directions
• Shopping lists
• Read social network feeds
• Loyalty programs
• Coupons
• Product location
• Replenish funds on store or restaurant cards

It’s a connective world just waiting to be joined.