M&M's to Make NASCAR Sprint Cup 'Better With M'
Mars Chocolate North America has announced that if Kyle Busch -- driver of the No. 18 M&M’s Toyota Camry – captures the 2013 NASCAR Sprint Cup Series championship, the brand will celebrate by giving away 1 million free bags of M&M’s. The promotion is an additional element of the brand’s “Better with M” campaign.
The Chase for the NASCAR Sprint Cup is arguably the longest and most competitive playoff system in professional sports, pitting the top 12 drivers from the regular season against each other for 10 grueling races to crown a champion.
Busch is making his sixth appearance in the Chase for the NASCAR Sprint Cup -- his fourth in the No. 18 M&M's Toyota Camry. As the "Official Chocolate of NASCAR," the M&M's brand saw an opportunity to make a victory even sweeter, both for Busch and fans across the country.
"We're thrilled to see Kyle and his No. 18 M&M's teammates back in the Chase for the NASCAR Sprint Cup this season," said Roy Benin, chief consumer officer at Hackettstown, N.J.-based Mars Chocolate North America. "We've spent the past season showing fans that 'Race Day is Better with M,' so we couldn't think of a better way to rally around Kyle throughout the Chase for the NASCAR Sprint Cup, as well as celebrate a potential championship than by giving away 1 million free bags of M&M's."
For more information on how M&M's is supporting Busch and the team during the Chase for the NASCAR Sprint Cup, visit the brand's Facebook page.