Miskimins to Lead Produce and Floral at Kroger

Joe Miskimins has been promoted to vice president of produce and floral at The Kroger Co.

Miskimins, who has been serving as VP of merchandising for QFC, succeeds Reggie Griffin (pictured below), who retired this past summer. In his new role, Miskimins will lead the company’s vision and strategy for the produce and floral department, including sales and merchandising. He will report to Jeff Burt, Kroger’s group vice VP of perishables.

“Joe is a strong leader who is passionate about delivering the best products and services to our customers, and he has the expertise to deliver,” Burt said. “We’re excited that Joe will lead our produce and floral team, and look forward to his contributions.”

Miskimins began his career with Cincinnati-based Kroger in 1980 in the Cincinnati/Dayton division. He held a number of leadership positions with the company, including store and district management, drug/GM and produce merchandising, district manager in the Fry’s division, area manager and produce merchandiser for Kroger’s Central division and floral director at Kroger’s general office in Cincinnati. He was named VP of merchandising for QFC in 2009.