Minute Rice, Success Rice Launch ‘Simplify Yourself’ Program

The Minute Rice and Success Rice brands have selected iVillage, the largest content-driven community for women online, as the content partner for the brands’ “Simplify Yourself” program. Through the partnership, iVillage will provide customized editorial content including thematic webisodes, articles, slideshows, recipes and social media extensions, and will promote the Simplify Yourself program across various NBCUniversal platforms, including iVillage.com and TV ads featured on E!, Oxygen and Style Network.

“Creating wholesome and flavorful meal solutions for families is a universal challenge for every household. Making that task convenient is what we do with Minute and Success Rice products,” said Paul Galvani, VP of Marketing, Riviana Foods Inc., the maker of Minute and Success rice products. "The ‘Simplify Yourself’ campaign partnership with iVillage embodies what our consumers work toward everyday – making life simple.”

The Simplify Yourself program on iVillage.com is designed as the go-to destination and guide for busy moms who are looking to save time, make the most of their meals and unclutter their lives. Over the course of the six-month program, Simplify Yourself content will feature topics such as Simplifying Meals, Home Organization, Getting Fit and Fabulous, and Budget and Finance. Additionally, Katie Workman, author of "The Mom 100 Cookbook" and founding editor in chief of Cookstr.com, will be the featured food contributor throughout the program.

Riviana Foods Inc., maker and distributer of Minute Rice and Success Rice, is one of America’s largest processors, marketers and distributors of rice products. The company’s principal brands include Minute, Success, Mahatma, Carolina, Comet, Adolphus, Blue Ribbon and Gourmet House.

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