Mintel Unveils Summer Holiday Stats

To commemorate the warm weather and the upcoming Fourth of July weekend, Mintel has collected some sizzling summer holiday stats to heat up consumers’ celebrations.

  • 29 percent of Americans attended a Fourth of July celebration within the past two years, and 18 percent made a special dish. When it comes to Labor Day, 14 percent went to a party at a friend’s and 11 percent made special food.
  • 29 percent of Americans participated in Memorial Day festivities within the past two years – 10 percent cooked, baked or served a special food, and 12 percent attended a party or event at someone else’s home.
  • 23 percent of Americans bought special holiday foods for the Fourth of July in the past two years, and 19 percent picked up alcoholic beverages. Meanwhile, 24 percent purchased special holiday foods to celebrate Labor Day compared to 12 percent who purchased liquor. Memorial Day seems to net the least food and booze purchases, with 12 percent and 10 percent respectively.
  • 28 percent of Americans have hosted a summer holiday party in the past to commemorate the Fourth of July, Labor Day or Memorial Day.
  • Gas or charcoal? 50 percent of Americans own a gas grill; 36 percent prefer the charcoal variety.
  • 80 percent of U.S. grill owners agree that grilling is an enjoyable way to cook while 59 percent of grill owners say grilling is the easiest way to prepare food.
  • 53 percent of American grilling fans believe food prepared this way is healthier than other cooking methods.
  • 50 percent of U.S. grill users cook veggies on the grill, compared to just 6 percent who prepare fruit that way.
  • During the height of outdoor grilling season, the average U.S. grill owner uses their grill about three days per week.
  • Hamburgers are the most popular barbecue choice with 91 percent of American grill owners reporting that they have prepared them, followed by steak (85 percent), chicken (85 percent) and hot dogs (84 percent).
  • Grilling alone? 27 percent of U.S. hot dog lovers would be interested in single-serve franks.
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