Hispanic grocery chain Mi Pueblo is launching a healthy living program, called "Salud y Belleza," designed to increase community awareness and provide healthier and accessible food alternatives.
Nutrition expert Lisa Antillón, who is leading the initiative, will share healthy recipes, tips and advice through Mi Pueblo’s website, social media channels and the “Asi es Mi Pueblo” radio show.
The San Jose-based chain noted that the prevalence of obesity among the Hispanic population is at an alarming rate, and that Hispanics are 1.2 times more likely to suffer from obesity and other health-related problems, according to the CDC.
With more than 25 years of experience designing health workshops and educating people on how to lead a healthier lifestyle, Lisa Antillón seeks to help Mi Pueblo shoppers and employees identify low-cost, realistic, yet high-impact actions to improve their family’s health and wellness.
The program will also include better-for-you recipes, health advice, and beauty and skin care tips using natural products and produce found in the supermarket. Additionally, Mi Pueblo will host in-store workshops across its 19 stores.
“Our goal is to improve the health and wellness of Bay Area residents by providing them the necessary tools and resources to care for their family and loved ones,” said Javier Ramirez, president/CEO of Mi Pueblo. “Mi Pueblo’s priority is to serve the community and create a positive impact on our customers’ lives. We are very excited to partner with Lisa Antillón to improve the health and well-being of our esteemed customers and employees.”
To kick off the program, Mi Pueblo will host the first in-store health workshop on Feb. 13 at the 1070 S. White Road location in San Jose at 12:00 p.m.
Mi Pueblo operates stores in the Bay Area, Monterey Peninsula and the Central Valley of Northern California.