Meijer Stocks Up On Vodka

GRAND RAPIDS, Mich. - Meijer will boost its vodka selection in 120 stores in Michigan, Kentucky, Indiana, and Illinois by adding Blavod Black Vodka, the company said.

Meijer stores will carry the 750ml and 1L sizes of Blavod, which will be priced in the premium vodka range. Distribution will coincide with the retail holiday season, and will expand as consumers respond to the product. In total, the grocery/general merchandise retailer operates 158 stores throughout the Midwest.

Blavod Extreme Spirits, plc, established in 2003, is a London-based and publicly traded company with U.S. subsidiary offices, Blavod Extreme Spirits USA, Inc., headquartered in Franklin, Tenn. In addition to Blavod Black Vodka, the BES portfolio includes the award-winning Players Extreme line featuring Five Times Distilled Vodka along with intensely infused Green Apple, Cherry, Lemon, Mandtango (mandarin/tangerine) and Caramel (new in 2004) vodkas. Players Extreme also offers flavor-infused rums -- Banana, Coconut, and Mango (new in 2004).
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