Meijer has inked a deal with Birmingham, Ala.-based grocery delivery service Shipt to expand home delivery across its six-state footprint in the Midwest, following a “highly successful” launch of the service in Detroit last fall, which generated an estimated 65,000 orders since September.
The Grand Rapids, Mich.-based Meijer will begin service in its home city at the end of this month, as well as in Indianapolis and Fort Wayne, Ind., next month. Delivery will arrive in the following months across other major markets in Michigan, Illinois, Indiana, Ohio, Kentucky and Wisconsin.
The expanded relationship with Shipt brings Midwest consumers "a whole new level of convenience, product variety and service not available before,” said Meijer President/CEO Rick Keyes. “Now customers can shop a complete grocery list online, having access to our world class assortment of fresh produce, meat, dairy and a number of other essentials that Shipt will hand select from a local Meijer store and deliver to a customer’s doorstep.”
Beginning March 29, Meijer customers in Grand Rapids with a Shipt membership will have the ability to shop 55,000 items across our stores using the Shipt smartphone app or place orders directly through shipt.com. Customers can schedule their orders to be delivered in as little as one hour, seven days a week
The Shipt delivery service is membership-based, with either annual or monthly options. For $99 a year, Shipt members receive unlimited free grocery deliveries on all orders over $35.
After signing up for Shipt, members can digitally shop a large selection of Meijer groceries, fresh produce, and everyday essentials including baby, health and beauty products. They can also note any preferences, choose a preferred delivery window and pay for their order. A Shipt shopper will hand-pick their items and deliver them in as little as one hour after the order is placed.
“The way our customers shop continues to evolve,” added Meijer Chairman Hank Meijer. “We believe the high-touch service that Shipt offers, coupled with what our customers love about shopping at Meijer, creates a new type of shopping experience.”
Bill Smith, CEO of Shipt, said the expansion of service at Meijer stores will also help create an estimated 10,000 jobs in six states in 2017. Shipt will build networks of hundreds of personal shoppers and identify opportunities to support community organizations in each Meijer market offering the service.
Meijer operates more than 230 supercenters and grocery stores throughout its six states of operation.