Mars Wrigley Introduces Retailer Incubator for Merchandising
Mars Wrigley Confectionery U.S. is introducing its 2019 Innovative Merchandising Incubator, a program designed to provide retailers with the opportunity to receive new merchandising solutions to help drive sales. Up to two retailers will be chosen to work with Mars Wrigley Confectionery to develop a customized test-and-learn solution to tackle today’s unique shopping challenges.
"How consumers shop today is not how they will shop tomorrow. At Mars Wrigley Confectionery, understanding consumers now and in the future is at the core of our business. We believe that a long-term, impactful relationship is the catalyst to driving the future of shopping for both retailers and manufacturers. We are launching the Innovative Merchandising Incubator to help retailers connect with the consumer and provide mutual solutions for growth," said Tiffany Menyhart, VP of U.S. category leadership at Mars Wrigley Confectionery.
Interested retailers can fill out the online subscription form before May 31, and all submissions will be evaluated for several factors, including national or strong regional presence, number of stores, and a progressive mindset, open to implementing Mars Wrigley Confectionery’s in-store recommendations in select locations. The retailer(s) will be selected in early summer to begin working on a customized solution that will be implemented in the second half of 2019.
“Today’s shoppers are leading more fluid lifestyles – always on the go and connected. But knowing the potential of chocolate, fruity confections, gum and mints to drive growth, Mars Wrigley Confectionery is committed to sharing its global insights to help retailers think differently about how to capture their attention during the in-store or online journey,” added Menyhart. “We’re looking forward to helping an agile retailer adapt to new demands and stay ahead of the rapid changes happening not only in the confectionery category, but also with treats and snacks products overall.”
Sweets & Snacks
At the upcoming Sweets & Snacks Expo, Mars Wrigley Confectionery will offer retailers new category leadership recommendations to address the seamless shopping evolution. To address the blurred lines between online and in-store shopping, the company will host a panel discussion on how retailers can adapt digital shopping experiences to drive impulse purchases.
The panel will be held Monday, May 22 at 11 a.m. and participants will include:
- Andrew Capron, VP of New Transactions, Mars Wrigley Confectionery U.S.
- Vince Hummel, Global Category Leadership Director – New Transaction Points, Mars Wrigley Confectionery
- Piper Ortiz, Director of Category Leadership – New Transactions and Emerging Business, Mars Wrigley Confectionery