Mann Packing Co. is collaborating with Litehouse Foods to promote their respective products during the Chinese New Year.
Beginning Feb. 1, 150,000, 6-ounce trays of Mann’s Broccolini will include an in-pack offer featuring three Asian inspired recipes -- Kobe Beef Broccolini, Sweet & Spicy Chicken Stir Fry, and Sesame Salmon with Sugar Snap Peas & Mango -- as well as a $1-off coupon on any dressing from Sandpoint, Idaho-based Litehouse.
In May, the two companies will roll out a second cross-promotion in tandem with National Salad Month, which will offer an instant redeemable coupon and joint recipes. A third joint promotion is slated for October.
“Shoppers are looking for value, as well as creative meal suggestions,” said Lorri Koster, VP of marketing at Salinas, Calif.-based Mann. “Litehouse products are a great compliment to Mann’s fresh-cut vegetables, generating significant activity for the produce department.”
Chinese New Year in 2011 will be the Year of the Rabbit.