Made Leans on the Green

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Made Leans on the Green

07/22/2011

Made Drinks Co. has introduced a redesigned label (left) for its green tea-based beverages that calls out their dominant ingredient. The company’s drinks feature a combination of organic fruit juices and organic green tea.

“We were trying to be all things to all people, but now we have a label that is more easily understood by the consumer,” noted Charley Snell, owner and founder of Chicago-based Made. “We are a green tea drink with real, organic fruit juices that have always given Made that unique, refreshing taste.”

Bottles bearing the revamped labels, which additionally feature a new logo, will arrive on store shelves at the end of this month.

The beverage line still comes in five varieties: Raspberry Peach, Blueberry Lemon, Pomegranate Lemon, Strawberry Lemon and Blackberry Peach.