Lundberg Invites Consumers to 'Rice to the Occasion'

Lundberg Family Farms, the nation’s top producer of organic rice and rice products, has rolled out the “Rice to the Occasion” sweepstakes in partnership with Eating Well Magazine. Consumers who purchase the Richvale, Calif.-based company’s products have the chance to win a high-end Zojirushi rice cooker in addition to a deluxe gift basket brimming with Lundberg items.

To enter the sweepstakes, which runs through March 1, consumers can visit www.lundberg.com. The first prize is a Zojirushi Induction Heating Pressure Rice Cooker & Warmer valued at $515, the second-prize winner will receive a Zojirushi Induction Heating System Rice Cooker & Warmer valued at $300, and the third prize is a Zojirushi Neuro Fuzzy Rice Cooker & Warmer valued at $233 value. Each winner will also get the gift basket. Official rules and details are available at www.eatingwell.com/go/rice.

“The goal of this sweepstakes is to help raise the awareness of how easy it can be to add healthy rice to a healthy diet,” noted Lundberg VP of marketing Todd Kluger.