Lowes Extends Contract With Loyalty Solutions Provider

Lowes Foods has extended its contract with ProLogic Retail Services, whose technology supports the regional grocer's Fresh Rewards program, which offers gas and instant rewards and special promotional offers.

Through its ProLogic-powered Fresh Rewards program, Lowes can segment and identify its top shoppers and understand their buying patterns, which in turn enables it to run targeted promotions specifically tailored to individual shoppers or groups of shoppers, thereby helping the grocer retain its best shoppers and expand their purchases throughout the store. Under the program, members save on weekly store-wide specials and receive personalized promotional offers relevant to their shopping preferences. Members can also earn gas rewards redeemable at participating Speedway and Lowes gas stations, and are eligible for various other exclusive benefits and special promotions.

“ProLogic delivers great value to Lowes Foods with a powerful, flexible loyalty marketing platform that enables us to create and execute intelligent promotions,” said Tim Lowe, president of Winston-Salem, N.C.-based retailer. “The Fresh Rewards program is a cornerstone of our relationship with our guests and has proven highly effective in helping us retain our top shoppers and increase their purchases.”

“Lowes Foods is an outstanding practitioner of loyalty marketing and makes great use of our loyalty marketing platform,” noted Ross Ely, president and CEO of Delray Beach, Fla.-based ProLogic. “It’s an honor for us to serve Lowes Foods and help them compete as a local independent grocer in a challenging competitive environment.”

A wholly owned subsidiary of Alex Lee Inc., Lowes Foods LLC employs about 9,000 associates at nearly 100 supermarkets in North Carolina, South Carolina and Virginia.