Longo’s Mobile App Users Have 61% Larger Baskets

Users of the app that Longo’s Brothers Fruit Markets launched with Toronto-based Unata has demonstrated a 61 percent higher spend and visited Longo’s stores 72 percent more frequently than the average Longo’s loyalty member.

“Now that we’ve engaged the right audience, we can present personalized content to the right customers at the right time, whether it’s in-store or at-home,” said Chris Bryson, founder and CEO of Unata.

The Unata App is connected to Longo’s loyalty program, which enables members to access their points balance, use their phone as a “digital loyalty card” at checkout, and instantly earn points by completing various actions in the app. Loyalty Members can also use the app to build shopping lists from past purchases, obtain personalized product recommendations and access a personalized flyer.

Unata’s platform analyzes the behavior of each Longo’s customer across their unique path to purchase. The app tracks the products that a customer views, adds to a shopping list, purchases and rates, as well as the following:

• Pre-purchase: Over 50 percent of mobile users created a shopping list and 43 percent used the app in-store.
• Purchase: 41 percent of products added to the shopping list were subsequently purchased; 29 percent of the products on shopping lists were recommended by Unata.
• Post-purchase: 39 percent of consumers provided ratings for the products they purchased.

Unata is a leading digital shopper marketing company with the goal of helping retailers enhance and influence the in-store and online shopper experience through highly personalized digital experiences for mobile, tablet and web.