German discount supermarket chain Lidl is planning three additional South Jersey stores among the 150 or so locations it intends to open along the East Coast of the United States by 2018, according to a published report. The stores will be located in Millville, Vineland and Upper Deerfield Township, all in New Jersey’s Cumberland County.
The Press of Atlantic City reported that Lidl already has local approvals for the sites, and that construction of the Vineland building has already begun. The retailer has also received planning approval to open a store in Lacey Township, N.J., according to a report in the Asbury Park Press last month. Lacey Township is located in Ocean County, which is also part of the South Jersey region.
Lidl’s rivals in South Jersey will include Aldi, Save-A-Lot and ShopRite.
In recent months, Lidl, whose U.S. headquarters are in Arlington, Va., has bought an industrial building site in Philadelphia’s Port Richmond section, with other Pennsylvania sites under consideration, and was reported to be interested in eventually expanding to Texas.