Laurel Grocery to Offer In-Store Radio to Retailers
LONDON, K.Y. -- Regional wholesaler Laurel Grocery said it plans to offer retailer customers an in-store radio network to deliver marketing messages to shoppers using a medium it expects will provide more impact than traditional mass media.
The wholesaler is working with Muzak and RBS Media Group to introduce its in-store radio network to enable brands to promote their products once an hour, 24/7, in four week cycles.
Laurel Grocery serves more than 420 retailers in Kentucky, Tennessee, Georgia, Ohio, Indiana, and West Virginia.
The wholesaler is working with Muzak and RBS Media Group to introduce its in-store radio network to enable brands to promote their products once an hour, 24/7, in four week cycles.
Laurel Grocery serves more than 420 retailers in Kentucky, Tennessee, Georgia, Ohio, Indiana, and West Virginia.