Kroger Revamps Fresh Produce at 11 Triangle Stores

The Kroger Co. has renovated and expanded the produce departments at 11 of its stores in the Raleigh-Triangle, N.C., market.

Anchored by new market-style slant-top tables that display fresh produce, the departments also feature larger refrigerated produce cases with new misting systems. The updates allow Kroger to expand its selection of organic produce, which is part of the chain's overall strategy to continue to grow its lineup of natural foods.

The upgrades in the Triangle-area produce departments follow suit with Kroger's $4 million investment in produce sections at 51 stores throughout its Mid-Atlantic division, which includes North Carolina, Virginia, West Virginia, eastern Tennessee, Kentucky and southern Ohio.

“We’re excited to welcome shoppers to an inviting, easy-to-navigate space where they can shop for the freshest fruits and vegetables at low Kroger prices,” said Anne Jenkins, spokesperson for Kroger’s Mid-Atlantic Division. “Capital investment in our stores is one way Kroger is constantly working to maintain the outstanding in-store experience our customers know and love.”