The produce experts in Kroger’s Central Division recently shared their knowledge with shoppers during their first Frieda’s Produce University event.
Produce team members were on hand Nov. 12 to offer samples and helpful information about specialty produce that consumers can add to their holiday menu this season. Taking place at select Kroger locations in Indiana and Illinois, the open-house style event provided an opportunity for customers to see, touch, taste and ask questions about a variety of fall produce items in the store.
Featured produce included Asian Pears, Fuyu Persimmons, Jicama, Frieda’s French Style Crêpes, Pine Nuts, Tomato Toss and Zululand Queen Baby Pineapples. Kroger’s produce managers showed shoppers how easy it is to use these items in their holiday and everyday cooking.
“This session, ‘Fresh Twist on Holiday Cooking,’ is a great way to show Kroger shoppers how to give their traditional holiday dishes a new flavor while also putting more fruits and vegetables on the table,” said Karen Caplan, CEO of Frieda’s Inc. “Kroger’s passion and dedication in giving their customers a hands-on experience led to a very successful Produce University event.”
Each Frieda’s Produce University session begins weeks in advance with produce manager training seminars, prior to the in-store event, to familiarize the teams with the featured products. Frieda’s marketing team provides in-depth information on each item, in addition to point-of-sale signage and informational brochures.
“Produce University gives our produce teams the opportunity to share their knowledge and expertise while encouraging our customers to try something new,” said Gregg Proctor, produce merchandiser for Kroger’s Central Division.
Since 1989, Frieda's Produce University has helped educate consumers with in-depth product information, preparation ideas and samples of the latest specialty fruits and vegetables within grocers’ produce departments.
Cincinnati-based Kroger operates 2,468 supermarkets and multi-department stores in 31 states under two dozen local banner names including Kroger, City Market, Dillons, Jay C, Food 4 Less, Fred Meyer, Fry’s, King Soopers, QFC, Ralphs and Smith’s.