Kraft's Healthy Image Takes Shape with Curves Promotion
NORTHFIELD, Ill. - Kraft Foods is teaming up with Curves International, the world's largest fitness center franchise, to provide women with an opportunity to combine healthy eating and convenient fitness, while aligning itself with a healthy new image.
To kick off the promotion, consumers who purchase three participating Kraft Foods brands in the months of January and February will receive three free workout sessions at any Curves fitness center across North America, good until Feb. 29.
"Healthy living is about sound eating and exercise habits," said Nancy Faralisz, category promotion manager, Kraft Foods North America. "Kraft Foods and Curves both reach out to the on-the-go consumer looking for healthy living alternatives, and this year-long partnership presents a win-win opportunity."
During the month of May, all Curves locations will feature a drawing for a gift basket of Kraft Foods products.
"Curves is thrilled to be working with Kraft Foods, a company that shares our same commitment to health and nutrition," said Gary Heavin, founder and c.e.o., Curves International. "The variety of food choices available at Kraft Foods ties in extremely well to the Curves weight-loss program and with the common-sense, total body workout philosophy of Curves."
To kick off the promotion, consumers who purchase three participating Kraft Foods brands in the months of January and February will receive three free workout sessions at any Curves fitness center across North America, good until Feb. 29.
"Healthy living is about sound eating and exercise habits," said Nancy Faralisz, category promotion manager, Kraft Foods North America. "Kraft Foods and Curves both reach out to the on-the-go consumer looking for healthy living alternatives, and this year-long partnership presents a win-win opportunity."
During the month of May, all Curves locations will feature a drawing for a gift basket of Kraft Foods products.
"Curves is thrilled to be working with Kraft Foods, a company that shares our same commitment to health and nutrition," said Gary Heavin, founder and c.e.o., Curves International. "The variety of food choices available at Kraft Foods ties in extremely well to the Curves weight-loss program and with the common-sense, total body workout philosophy of Curves."