King Arthur Flour Launches Video Series

King Arthur Flour has launched a series of online videos featuring the farmers who grow wheat for the company, telling their stories of family farming, stewardship of the land and the challenges and rewards of wheat farming in America today.

“When we went to Kansas in the summer of 2009 to meet some of the family farmers who grow wheat for us, I knew we had to go back with a camera crew,” said Tom Payne, King Arthur’s marketing director, who writes about the experience on the company’s Baking Banter blog. “I wanted to get to know them better, find out why they do what they do and what keeps them at it. I wanted to hear their stories. And I wanted our customers and business partners to hear it all straight from them, too. In 2010, we visited these farmers again, conducting on-camera interviews that led to a documentary-quality presentation exploring contemporary American agriculture. We’re thrilled to be able to share our farmers’ stories and to consumers gain a better understanding of where their food comes from.”

Thirty-two short videos are grouped around four themes: “Families Growing Wheat,” “The Life of a Farmer,” “Preserving the Land” and “The King Arthur Flour Connection with Farmers.” Each topic includes an overview video, plus a selection of more in-depth interviews with individuals.

Visit kingarthurflour.com/ourfarmers to watch the videos.

Norwich, Vt.-based King Arthur Flour has grown from a regional staple to a brand known nationwide for high-quality flours and a catalog of more than 1,000 professional-grade baking tools and ingredients.