KeHE Distributors Holiday Show, to be held June 10-11 at Chicago’s McCormick Place, will feature some new programs aimed at retailers and suppliers in the natural, specialty and fresh product categories.
“Both our retail and supplier partners rely on our guidance regarding what products will perform well during the upcoming holiday season,” said Brandon Barnholt, president and CEO of KeHE. “We look forward to showcasing the industry’s hottest new products, and sharing our expert insights on successful holiday merchandising.”
New to the show this year is the KeHE New Items display area, which will display over 80 brands and hundreds of new products ideal for the fourth quarter. In addition to the exhibit floor, which will include approximately 700 vendor booths, other show highlights include:
- Innovation Center to display a variety of “gotta have” holiday products including healthy snacks, global cuisine and “free-from” (i.e., allergen-free) products.
- Fresh Products Pavilion to showcase new products in perimeter store categories.
- Consumer shopping and eating insights from The Hartman Group: Laurie Demeritt, CEO of The Hartman Group, will share her team’s insights on who makes shopping decisions these days, how shoppers complete their missions, and how and when food is consumed by millennials, baby boomers and teens.
- Global Olive Oil Experience: KeHE will provide a hands-on, educational experience in the world of extra virgin olive oil. Participants will be able to taste samples from 11 premium oil brands, as well as hear from leading olive oil experts. Tom Mueller, author of the New York Times bestseller "Extra Virginity: The Sublime and Scandalous World of Olive Oil," will be on hand to meet with retailers to share his passion for only first-class, extra virgin olive oil and discuss how they can make better choices on what oils they are offering their customers.
Romeoville, Ill.-based KeHE Distributors, LLC provides natural and organic, specialty and gourmet, international and multicultural, and fresh products to over 35,000 retail outlets throughout North America.