Jewel-Osco Readies for Hispanic Heritage Month

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Jewel-Osco Readies for Hispanic Heritage Month


Jewel-Osco is gearing up for its sixth annual Hispanic Heritage Month celebration with its popular “Sabor de la Herencia Hispana” program that honors the contributions and achievements of the Hispanic community.

The initiative will kick off with a VIP customer appreciation event for shoppers and the community from 4 p.m.- 8 p.m. on Thursday, Sept. 12 at the Jewel-Osco at 5320 S. Pulaski in Chicago. The event, which will feature live music by a six-piece Mariachi Band, Mexico Vivo, will offer consumers special savings opportunities and sweepstake prizes, such as product gift baskets, gift cards and airline tickets to any destination throughout the U.S. and Mexico, courtesy of Sierra Mist.

“A variety of rich cultures define the communities within the Chicagoland neighborhoods where our Jewel-Osco stores are located. Celebrating Hispanic Heritage Month with our shoppers is just one way that we can show our appreciation for them and also offer them a taste of their favorite local flavors,” said William Emmons, president of Itasca, Ill.-based Jewel-Osco.

Culinary students from St. Augustine College will put their creativity and imagination to the test, preparing signature Latin-American recipes that incorporate an array of vendor products. The students will participate in a friendly cooking competition using a variety of ingredients to design their own authentic Latino recipe. The winning duo will be crowned after customers vote for their favorite dishes, and will not only get bragging rights but also a grand prize of a monetary scholarship provided by Jewel-Osco and Kimberly-Clark. There will be $5,000 total in combined winnings awarded between participating students toward their educations.

“Sabor de la Herencia Hispana” customer tasting events will continue throughout September and October at selected stores.

Following the kick-off, the Hispanic Heritage Month celebration will continue with a series of in-store culinary events featuring additional authentic Latin-American dishes prepared by St. Augustine chefs and culinary students, valuable prizes and fun for the entire family. The events will take place at the following locations:

  • Sept. 22 -- 922 N. Green Bay Road, Waukegan, 12 p.m. - 4 p.m.
  • Sept. 29 -- 3644 S. Archer Ave., Chicago, 12 p.m. - 4 p.m.
  • Oct. 6 -- 2520 N. Narragansett Ave., Chicago, 12 p.m. - 4 p.m.

Owned by New Albertsons, Inc., Jewel-Osco operates 176 stores in Illinois, Indiana and Iowa and employs 30,000 associates.